Don't get me wrong. I hate the official London Olympic logo too. (Although respect to the accompanying video for giving people epileptic seizures. If nothing else, this proves that epileptics AREN'T COMPATIBLE with the future. And surely it's better that we know that ahead of time.)
But the more national newspapers attempt to prove that a child with a pencil crayon could do better, the more I come to appreciate the highly-expensive efforts of the Wolf Ollins advertising agency.
Exhibit A: the effort above. I mean, HOLY SHIT. The London Eye, a Double-decker bus and Big Ben all in the same logo! And as if that wasn't quite British enough, they've topped it off with the classic 'café menu' font.
Frankly, if my child drew that I'd take him to see a specialist.